Navigating flight for your dream gig
Fourth generation Atlantan J’Aimeka “Jai” Ferrell is a daughter of the City serving with her professional expertise and supporting with passion for the Atlanta she loves. Her professional experience includes award winning contributions to Atlanta’s global media entities CNN and Turner (now WarnerMedia) with her newest flight serving as the airport assistant general manager (interim) and head of marketing for the busiest airport on the planet,
Hartsfield-Jackson Atlanta International Airport.
Ferrell’s professional responsibilities include oversight of the Airport's commercial development division. The division is responsible for properties and airline affairs, concessions, parking, advertising, external real estate development, air service development and innovation.
As head of marketing, she leads global marketing strategy overseeing all marketing outreach, brand strategy efforts, social media engagement, creative services and advertising programming and partnerships for all public-facing passenger engagement and non-aeronautical revenue generating programs for Hartsfield-Jackson. Additionally, she is responsible for promotional efforts for the Airport’s award winning food, beverage and retail program - ATL Skypointe and parking services that generate over a billion dollars in revenue annually. She finds creative thrill in syncing her experience in entertainment with opportunities in ATL most recently launching the “This is My Airport” and ATL Experience ambassador program with Hank Aaron, Sara Blakely, Dikembe Mutumbo, Killer Mike, Ludacris and a host of Atlanta based influencers.
While her professional impact is global in reach, her passion is granular impressing the communities she frequents. She lends her marketing expertise as an active board member and marketing chair to the Andrew & Walter Young YMCA and board service to the Clayton County Chamber of Commerce. Her love for youth is vividly illustrated as she is a third year principal partner with M.D. Roberts Fine Arts & Magnet Middle School and Langston Hughes High School.
Her community service is not limited to domestic impact, she serves as the marketing advisor to the Georgia Council for International Visitors, the Georgia Haitian-American Chamber of Commerce and business mentor to the B.E.L Fellows Initiative, an accelerator program that provides education, mentorship, access and exposure to young entrepreneurs from Haiti by hosting them in the United States for the summer.
Core revenue generating initiatives aside, Ferrell serves as the marketing lead for ATL’s Human Trafficking initiative, bringing awareness to the 100 million passengers that travel to and through ATL annually. Her professional board service includes roles on the global marketing and communications committee for Airports Council International – North America (ACI-NA) and Sustainability Council providing feedback on the aviation communities role on centralized marketing programs and asset management efforts.
The Airport Business Magazine’s 40 under 40 recipient was appointed as the lead for Atlanta’s Super Bowl 53 NFL team arrivals and passenger engagement including all aviation operations, welcome activations and marketing programming. The airport’s success under her leadership with the initial welcome touchpoint for the teams and passengers traveling during Super Bowl. Under her leadership the record breaking number of passengers leaving Atlanta after the events.
Ferrell’s award–winning career spans 15 years, including work in entertainment television, consumer products and sports contributions to Turner, CNN, Major League Baseball, Viacom and BET Networks. Her recent achievement as the 2019 Webby Award Winner for People’s Voice Winner for Wakanda Forever illustrates the creative integration of ATL’s aviation scene and fandom of Marvel’s Black Panther box office hit with a faux flight departing from ATL to Wakanda. The stunt quickly went viral seeing headlines on CNN, Headline News, BBC and was acknowledged by Marvel Studios and the stellar movie cast.
Ferrell was recently named to the Atlanta Business Chronicle's 40 under 40 class as well as 2019 Woman of Excellence as noted by Atlanta Tribune Magazine. This Spelman Alumna is an active Castleberry Hill resident and has a master’s degree in communication from Georgia State University. She is an esteemed 2017 Lead Atlanta alumni; graduate of the KPMG Executive Women in Leadership program; member of Alpha Kappa Alpha Sorority, Incorporated; and a life member of The Phi Beta Kappa Society.
I am amazingly fortunate to have a career that I love. After nearly 15 years as a marketer in entertainment, sports and consumer products, my compass has navigated to the world of aviation. Throughout my journey, I’ve identified key factors that have contributed to my success in my career. While my flight is not in the least nearing the end, the adventure of the voyage has been one of key lessons to help in navigation.
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